AT modern world there are more and more interesting business ideas that need to be implemented. But for the promotion of any project, money is needed, which the author of the idea does not always have. Therefore, the question of finding investments for starting a business is relevant. However, entrepreneurs and companies starting from scratch run the risk of facing strong competitors in their chosen niche. And in order to realize the idea and find the necessary funds for this, you need to know all the tricks for attracting investors.

We will tell you how to make your project attractive to investors and what you need to do for this. The road will be mastered by the walking one, and the business - by the one who is ready for the new.

• 1 Where to look for investors
  • 1.1 Classic ways to attract investment
• 2 Attracting investments through the mainstream
• 3 Platforms for finding investors
• 4 How to proceed. Basic rules for attracting investors
• 5 How to make the project attractive: what the investor will pay attention to
• 6 How to prepare for communication with an investor: from a pitch to signing a contract
• 7 How to prepare a presentation: 5 chips for investors

Where to look for investors

Opportunities for finding investors are much more than it might seem at first glance. And you can find money by resorting to both long-existing methods of investing, and modern ones that have appeared with the advent of the Internet.

Classic ways to attract investment

You can get money for business through investment funds , small business assistance funds. This is quite a difficult task. In addition to the fact that a novice entrepreneur must find serious reasons for receiving investments, he must invest part of the funds himself, but not everyone has the opportunity to do this.

You can ask for help at venture funds However, it must be taken into account that they provide funds for the development of projects that have prospects. First of all - in the field of innovations and IT-technologies.

Another option is a special platform for investing in business projects, a business incubator. But in order to get money, you need to win the competition and pass an interview.

Successful investors can also become potential investors businessmen who would like to have passive income. Finding investors and making them partners is the most acceptable and easiest way. And for this you need to be able to present your project well, to prove its viability and relevance.

Attracting investments through the mainstream

One of the most popular ways to attract investment is crowdfunding, which is the collection of funds for a business from ordinary people. There are crowdfunding sites on the Internet designed so that you can leave offers to raise funds for a project or invest your money in a project. But in order to resort to this method, you either need to be a famous person or be able to advertise your idea very well, which, unfortunately, is not done on crowdfunding sites.

You can also try attract investments through cryptocurrencies and electronic payment systems . It should be noted that some cryptocurrencies popular today, for example, Ethereum, were created with the money of users.

Platforms for finding investors

If you do not know where to look for investors, then we offer you several large platforms for finding them.

business-platform.ru. Federal business platform. In addition to projects and proposals for the sale of a ready-made business, here you can find a database of investors. The main task of the platform is to connect investors and authors of business projects online.

beboss.ru. The resource provides an opportunity to search for investors for any industry, as well as a catalog of franchises, business plans and business ideas.

napartner.ru. The platform offers various services for startups and investors, such as transaction support. Beginning businessmen will need to describe the nuances of their project so that investors receive as much information as possible.

investclub.ru The resource provides ample opportunities for finding investments and investors.

rusinvestproject.ru. A platform for searching for investors both in Russia and in the CIS countries.

How to act. Basic rules for attracting investors

There are many people who want to receive investments and the competition is quite high, so before looking for an investor, you need to learn a few rules.

The more information you provide to investors, the more you will be trusted.

If you know how much you can earn, how your project will develop, you can safely go to a conversation with an investor. Calculate exactly how much money you need and for what.

An example is the startup Talkdesk. Its authors proposed the development of cloud technologies to be used in call centers. Before meeting with a representative of the Silicon Valley venture capital fund, from which the project team subsequently received $12,000,000, it already had investments from other investors in the amount of $4,000,000 and received $1,000,000 in profit. Investors were captivated by the team's ability to save money and devote themselves entirely to work. They made all conclusions on the basis of the information provided about the project.

The more you know about an investor, the more opportunities you have to interest him.

What is your preferred communication style? How does he do business? How quickly does he make decisions? Every little thing can be important.

An example is receiving investments for the Glowforge project. Before applying for investments, the author of the project looked through the blogs of the fund's partners. Studying them, he concluded that when making a presentation, one should be based not on numbers, but on the product. In total, the project raised $9,000,000 for the production of laser 3-D printers from venture capital funds Foundry Group and True Ventures in 2015.

The project also set a crowdfunding record as it was able to raise another $28,000,000 on the platforms. That is, the author of the project, Dan Shapiro, successfully used the second rule, but most importantly, the third rule.

The more confident you are in your success, the more others will believe in it.

Investors prefer competent and persistent people who know what they want and who can justify their plans. Prove that you are capable of doing what you propose. Refuse the words “I want” and “I wish”, say “I do” and “I act”. Focus on goals. Properly set goals will certainly lead to success.

How to make a project attractive: what an investor will pay attention to

According to statistics, only one out of ten projects receives investments. What needs to be done to make your project interesting for investors?

1. You and your team

First of all, any investor will be interested in what kind of people he will have to work with. Interesting as the personal qualities of the author of the project, and his motivation, willingness to go to the end. You must prove that you can move forward despite the difficulties. It is important how you achieve your goal, as any investor values ​​his time and money.

1. Correct calculations

Unfortunately, 95% of start-up entrepreneurs, looking for investors, has little idea of ​​what income they can expect. The figures presented by them at the presentation sometimes do not correspond to reality. Constantly growing sales and millions of profits offered by project authors often have nothing to do with the real state of affairs. Look for how to optimize costs, indicate what exactly you want to receive investments.

1. Project Potential

One of the most important points in communication with the investor - determination of the potential of the project. The investor must know when the project will generate income, how you will identify potential customers, and finally, when the project will fully pay off. Preferably within a year, maximum three years.

To identify potential customers, it’s a good idea to run a crowdfunding campaign. In the event that users are interested in your project, you will have a chance to arouse interest among investors.

How to prepare for communication with an investor: from a pitch to signing an agreement

There comes a time when the investor believes that he should choose your project. On average, it takes businessmen 3-9 months from meeting an investor to concluding an agreement. You may have to prepare more than one version of the business plan and answer many questions that you are not quite ready for. Therefore, carefully prepare not only for the presentation, but even for a short meeting and a telephone conversation. Each stage of communication requires its own preparation.

Stage 1. Acquaintance

It can be both internal and external. The main thing here is to interest the investor in your project. To do this, you can use the following methods.

elevator pitch or a presentation in an elevator. The short presentation is so named because businessmen and startups “caught” potential investors in elevators and presented their business idea to them in 30 seconds. Your mini-presentation must include:

• the problem you are solving;
• Product Description;
• monetization method.

The main thing is to attract attention, for which you can use Interesting Facts or numbers. For example, SpaceX's presentation consisted of only three proposals: launch costs that have not been reduced in decades, the possibility of reducing them by 90 percent, and an impressive amount that can be earned.

Elevator pitch can be used in large forums and business competitions.

Correspondence. It is quite possible to establish a connection by correspondence by e-mail. For individual calls, this method works best. The letter, in addition to the appeal, must include:

• a description of the product or service;
• description of consumers;
• business model;
• basis for investment.

Stage 2. Business meeting

Presentation. If a potential investor is interested in the elevator presentation or your letter, he will invite you to a personal meeting, for which you also need to prepare. When going to a meeting, you need to decide what you want from it specifically. If you get money, then you need to say so. Such a call to action is quite applicable and works.

Now about the presentation itself. It should be short and bright. It's good to follow the 10/20/30 rule. Try not to dwell on the details and keep within the 20-minute presentation, which consists of 10 slides and typed in 30 font.

Appearance. The fate of your project will depend not only on a good presentation, but also on your behavior and appearance. That's why:

• don't be late;
• come in a business suit;
• follow the rules of etiquette.

Your ability to keep yourself confident, your energy and charisma are very important.

Stage 3. Obtaining funding

Finance, finance and more finance. For an investor, the most important thing is making money. This must be remembered first of all. Therefore, even if your project is supposed to “save the world”, but does not have a good business plan and financial plan, it will not interest a potential investor. Required financial model, which can be adjusted by the investor himself. Good to have:

• marketing research results;
• letters from suppliers.

It is better to prepare three options at once: optimistic, pessimistic and basic. But, in any case, the model must be carefully verified. Only in this situation can we hope for a deal. It is important to show that you know the market well, to convince of the expediency of introducing your product. The investor must believe that by investing money in your idea, he will be able not only to quickly recoup the investment, but also to make good money.

How to prepare a presentation: 5 chips for investors

The presentation is very important, on which the receipt of investments will largely depend. Many entrepreneurs, when preparing for a presentation, do not fully understand the interests of investors and do not know how to properly present their project. What points should the presentation contain?

1. Problem Definition. If it is, then it must be confirmed. Confirmation of demand should be determined by real numbers.
2. Solution. Your decision cannot be the only correct one. But this is your decision, and you need to convince the investor that it works, that people are ready to buy the product. It is best to come to investors already with certain results. To do this, you can take the following steps:

• do product testing;
• notify of changes to the project;
• present the available results.

1. Search for opportunities to implement the product. Willingness to buy does not mean that the product will sell well. Even if a person buys a service or product once, there is no certainty that he will contact you the next time. Therefore, you need to consider the profit and loss per customer, the so-called unit economy, as well as ways to attract and retain customers.
2. Searching for a market and defining a strategy for entering it. We need to look for those markets that are growing, not disappearing, such as the market for cell phone repair.

If the presentation shows how your income will grow in 3-5 years, then your financial model will arouse interest among investors.

1. Determining the amount of investment. At the last stage, it is imperative to tell the investor what you need money for and how much you want, as well as how much you are ready to invest yourself.

The right choice of an investor, serious preparation for a conversation with him, as well as a good presentation of the project will help you get a chance to invest in your project.

Andrey Merkulov

Investor, founder of the Investment Territory project
Owner of a number of assets - tenement house, profitable apartments, profitable sites
Entrepreneur, expert in traffic, business replication and business systems

What is attraction of investments in business? What business projects (start-ups) are of interest to investors? How to invest in a small business or manufacturing?

Hello to everyone who visited the website of the HeatherBober online magazine! Denis Kuderin, an investment expert, is in touch with you.

The theme of the new publication is investment in business. The article will be of interest to both novice businessmen and those who have already tried their hand at entrepreneurship.

The long-term goal of any business is to receive a stable growing income and have continuous development.

Do you want to know how to achieve this? Then - go ahead!

1. Why is it worth investing in a business?

Competent investments in business are the key to a prosperous future. Successful investments create passive income - this type of income frees up your time and gives you financial independence.

The vast majority of Russians (as well as citizens of other states that were once part of the USSR) have a fundamentally wrong idea about long-term profitable investments.

Many believe that promising financial investments available only to the rich, successful and talented. Others believe that owning a business is an unjustified risk, especially in the context of a permanent economic crisis.

With such views, people live their whole lives, unable to escape from the clutches of hard wage labor and the vicious circle of existence from paycheck to paycheck.

By changing our ideas about the essence and meaning of financial investments, we can change not only our own financial status, but also our destiny. Freedom (including financial freedom) is, first of all, an internal state, and only then - expensive restaurants, travel, yachts and luxury cars.

Everyone can achieve all this, if there is a desire. If you want to become free, change the vector of your thinking: get involved active economic activity- Start working for yourself.

Investments in personal business- this is:

• earnings, which, as they develop, are less and less dependent on labor costs;
• confidence in the future;
• opportunity to implement the most daring ideas and plans.

Modern investment technologies allow you to start your own business with a minimum capital. Special knowledge is also not required - there are many areas of business that do not require the education of an economist.

2. Best Startup Investments – 5 Proven Options

Option 2. Production

Choosing to invest in finished production, investors should be guided by the level of profitability of the enterprise, its competitiveness and possible risks of losing funds.

It is important that the products of the company in which you invest are in stable demand in the market. The timing of capital turnover is also important.

Small business investments are a very common type of investment. Let's continue talking about This article will focus on direct investment in . And let's start by talking about investing in a small business that isn't yours. It can be the business of a friend, a partner, a complete stranger. It can be any small business that needs funds to grow or expand.

What is direct investment in small business.

First of all, what are direct into business. Direct investment is a long-term investment of funds directly into a business for the purpose of making a profit. This is, simply put, investing money in a particular asset in the hope of making a profit in the future. At the same time, the assets purchased by the investor may be different. This may be the purchase of a share of the business, with participation in its management (active investor). It could be as simple as a loan to a business and get paid back with interest. This loan is much more expensive. banking and can range from 15% - 25% and above. This may be the purchase of a share of a business without participating in its management (passive investor). But the essence of this does not change: the investor entrusts his money to the business, and for this he receives the right to participate in future income. These investments are always associated with risk, because there is always the possibility that the business will go bankrupt and the investor will lose his money.

Direct investment in a small business is perhaps the simplest type of investment, at first glance. This is really an investment by definition, an investment without various intermediary structures. The essence of these investments is very simple. If you have free funds, you invest them in the development or creation of a small business, the owner of which does not have sufficient funds. I already wrote about this in an article. It's just that now all the actions are opposite. Your task now is to find such a trusted small business, agree on mutually beneficial cooperation, document it and make a profit. Naturally, everything is not so simple. But, I repeat, this is the simplest type of investment, although it is associated with serious risk.

Buying a small business or a share of it.

Another scheme of direct investments is also possible. An investor buys for a pittance a bankrupt, or close to it, .He invests some money, brings it to a completely competitive, working state, and sells it for a much higher price. The gain can be hundreds of percent. This type of investment is quite widespread in the US. There are many businesses (including ) from birth are built with the prospect of sale. In this type of investment, as in any other, the main task of the investor is to buy cheaper and sell more expensive. The problem is that the sale can be delayed indefinitely. And all this time, a small business needs to be kept in working order (otherwise you won’t sell it for a high price). And this is not always included in the plans of the investor.

When buying a share of a business with participation in its management, the investor simply becomes an integral part of this small business. The only positive thing about this option, perhaps, is that he himself influences the business and participates in the distribution of its profits.

When buying a share of a small business without participating in its management, the investor transfers the money to the management of the business owner, or business partner. By transferring money to a partner for management, the investor gets rid of the need to directly manage all business processes. The business owner or partner will manage the business for the investor and with his money. This is associated with a very high risk. If the partner is a good businessman, a decent person and competently conducts his small business, the investment will return with a profit. Otherwise, the investor risks losing all funds invested in this business.

Venture investment.

A few words should be said about venture capital investment. This type of investment is more typical for large businesses, it is much less common in small businesses. This is currently a fairly common form of direct investment. Venture investment is that an investor, or a group of investors, invests money in an opening business. It is generally accepted that the direction of this business, as a rule, is a high-tech project. But it is not so. Venture investment can also be associated with start-up businesses in other areas, such as the furniture business, restaurant business, construction, etc. But today, venture investment in high technologies is the most popular. Often large companies grow with the help of venture capital investment. By the way, the world-famous companies Microsoft and Intel grew up on venture capital.

As you can see, venture investment provides investments to start-up businesses with serious development potential. As we have noted more than once, start-up businesses represent a significant risk for investors. It is necessary to remember about disappearing within 5 years. But on the other hand, due to their novelty, these businesses are, if successful, very promising enterprises that can increase the initial investment of the investor several times over. Venture investment involves investments of investors for the medium or long term. However, you should be aware that there is no way to revoke attachments prematurely. The investment can be withdrawn only after the completion of the company's development cycle specified in the investment agreement.

Conclusion.

As you can see, small business direct investment is a lot like .Therefore, direct investment in business requires a certain level of knowledge and experience of the investor in the area where he is going to invest. And if this goes without saying for an active investor, then for a passive investor, direct investment in a small business is unlikely to be the best investment.

Often successful companies are created through the cooperation of several parties: one has an idea, the other has the resources to implement it. Thanks to the Internet, it has become easier for these parties to find each other. However, it is important not just to find a person with money, it is necessary to attract a good partner, cooperation with which will become the basis for a successful startup and further promotion of the business. Considering the proposals of investors, try to think over which of them will be interested in your business. To do this, formulate the stage of development of your business: whether it will be its origin, formation, growth, maturity, or sunset. Each company, which is at various stages, needs its own investor.

Features of the stages of company activity
At the stage of inception, as a rule, an entrepreneur has nothing, only an idea, and sometimes a registered patent. There are also problems with the formation of a managerial link, while business processes are not well established. Relatives and friends often act as outside investors, as well as private individuals with some experience in this area and willing to take risks. On our website you can find such offers of investors.

During its formation, the organization already has an established production of finished products, or already provides services, but its activities do not bring the desired income, and sometimes even unprofitable. This stage is distinguished by business processes that have not been worked out to the end, only the formation of a team of managers takes place. At this stage, it is necessary to pay attention to the financial and legal documentation of the company. The investor who is interested in it should easily understand the corporate structure of the organization, its financial position. It is good that the company does not participate in litigation, disputes with government agencies, etc. At the stage of expansion of activities, the volume of operations performed increases, and profits become stable. As a result, the company begins to take a stable position. The stage is distinguished by well-established business processes, new markets and projects are opening up. At these stages, banks, investment funds and other serious investors are involved in financing.

Benefits of our business club
The site is designed to help its visitors to develop their business and increase their capital. In particular, various investor offers are presented on this page. We recommend that you read them carefully and do not make hasty decisions. Try to learn as much as possible about your partner, evaluate his reliability. When drawing up contracts, carefully read them, let there be as few understatements as possible, and all agreements are recorded in writing. On this page, you can both find an investor and become one yourself by posting an investor offer. Many of our visitors were able to find reliable business partners with whom they have been working for many years. Perhaps you will become one of them.

Smart investment is the key to a highly prosperous future. By investing free money in promising investment projects, you get the opportunity to significantly increase your wealth. What tools are potentially profitable and what profitability they can bring to a novice investor, we will analyze in detail in today's article.

Free money can be invested in these projects:

Sources of investment

The question is where to get free cash, those people who are already now thinking about their future are asked. As you know, money is not superfluous. Therefore, if you purposefully do not take measures to accumulate capital, then there will be nothing to invest. So where do you get free money to invest?

Consider 3 reliable options:

1. Save 10-20% of salary . This option always works. It is important to determine how much can be withdrawn without consequences. If you find it difficult to save money and the temptation to spend it is great, you can start. True, there are not so many options and they are not so profitable compared to investments of 100,000 or more. But you can consider investing little money as a temporary milestone that will lead you to a big goal.
2. Borrow money from relatives . Not the best idea, but it has its place. Moreover, parents can give initial capital for a good cause for free.
3. Additional income . As sources of additional earnings, one can consider overtime part-time work at the main place of work or short-term options with low pay. Of course, more work will have to be done. But in order to get passive income worth the effort in the future.

TOP 17 ways to invest free money

So, you have a small capital and you want it to work. Below is a list of 17 working ways where you can invest free money. You just have to adapt them for yourself and depending on the ratio of income and degree of risk.

1. Bank deposit

It makes sense to invest free money in the bank when you need to save up an emergency reserve just in case. Except term deposits, the interest on contributions is quite penny. Therefore, count on good dividends even with large sum not worth it. Anyone who nevertheless decided to place savings in the amount of more than 1,400,000 rubles on a bank account needs to divide it and put in different banks . To in case of default the state reimbursed the investment in full.

2. Securities

Stocks are one of the most attractive, but also the most risky options. As practice shows, the order securities it is better to entrust experienced professionals, although they cannot guarantee income. The peculiarity of the method is that the upper ceiling of profit, as well as loss, does not exist. In each case, everything is individual. Of course, you can predict the main trend based on past experience, but this does not always work.

Read our review about how to avoid the mistakes that 90% of novice investors make, and.

3. Real estate

A fairly popular method to attach free money. After all, investing means getting the opportunity for quick income and covering mortgage payments with it. However, it must be borne in mind that if the apartment is not rented out for some reason, the money must be paid from your own pocket. In the case when housing is purchased with your own capital, you will receive a stable income with minimal risks. It is most profitable to rent an apartment for offices and other commercial premises.

4. Binary options

With their help, every investor has the opportunity to earn on the shares of popular companies, banks and corporations. The options work scheme is built like this: either you get the maximum profit, or in case of failure, you completely lose it. The risks are high, but so are the rewards can reach 70%.

Earnings on options depend on whether you guess or not whether the stock price will rise or fall in a certain period of time. You can buy them at different times, ranging from 1 minute to months.

Option investment is carried out through a broker and requires knowledge of the basics fundamental and technical analysis.

5. Microfinance organizations

7. Business

One of the most controversial investment options. On the one hand, with the right choice of niche, it can bring the greatest profit to its owner. On the other hand, you cannot hope for long-term income without constant contributions to the development of the project. Alternative solution is a franchise, but here you will face the strict restrictions of the franchisor.

Read a separate post, and you will find out what other pitfalls await you in .

8. Precious metals

13. Own website

Creating a website is one of the most popular ways to invest in this there are a number of reasons:

• small initial investment;
• efficiency of creation;
• you can immediately start earning;
• passive income in the future.

With all the advantages, it should be borne in mind that competition in this area is huge.

And before you start a project, you need to understand all possible ways monetization and promotion. Ideally, the investor should deal with these issues on his own, then the income will be maximum.

14. Social networks

The topic of making money on public in social networks does not lose its relevance. There are active discussions on the Internet whether it is still possible to make money on your group or the train has already left. It is difficult to answer this question unambiguously. In any case, those who started a couple of years ago have clear advantage. In general, everything depends on the organizational skills of the investor and experience in promoting projects.

In any case, dealing with social networks on your own, you do not need a lot of money. With a successful set of circumstances, you will receive a good income from the sale of advertising, with an unsuccessful experience, nothing will prevent you from selling a loss-making group.

15. Education

At the initial stage of a career, it is very important to invest in acquiring knowledge. New skills make it possible to establish oneself as a competent specialist and earn more money for a comfortable life in the future.

16. Structural Products

A stable way to invest savings, which gained popularity in the midst of the crisis and is still in use today. The bottom line is to divide the capital and invest the main share of investments (80%) in bonds and the rest (20%) in futures and options. This combination allows the investor to receive up to 40% return on success, and to remain with their funds in case of failure.

Take a look at the comparison table below (click on the image to enlarge it):

Based on it, it can be concluded that structural products have the highest yield with relatively small investments.

The profit may be higher when it comes to, but it is important to carefully monitor the news and analytics.

17. PAMM accounts

Investing in PAMM accounts is a transfer of free money to a trader for temporary disposal in order to increase it as a result of Forex trading activities. The peculiarity of such investments is that deposits are protected from possible fraud on the part of the account holder. In case of loss, losses are distributed among all account participants, including the manager, which is an additional motivation for successful trading.

Conclusion

As you can see, there are many worthy options where you can invest free money. The entry threshold for the listed alternatives is affordable, so you can try all the tools and determine the right one with little or no monetary loss. We, in turn, wish you not to be afraid to try new things, because this is the only way to gain experience and develop investment intuition.